Scot McAllan is a digital marketing strategist with 20+ years of experience helping businesses grow through search, performance marketing, eCommerce and, more recently, AI visibility.

Scot began his career in the early days of search marketing at AltaVista, one of the world's first search engines, before it was acquired by Yahoo!.

After Google launched in Australia, Scot joined dgm, one of the fastest-growing and most awarded digital marketing agencies in the Asia-Pacific region. Over a 10-year period, he worked across SEO, paid search and digital growth strategies for some of Australia's most recognised brands including Telstra, iiNet, Origin Energy, AGL, Mazda, Mercedes-Benz, Harvey Norman, Intel, GE Money, E*TRADE, St.George and Suncorp.

Today, Scot is the founder of MC2 Digital, a boutique performance marketing consultancy focused on helping Australian businesses grow through:

• Google Ads & Performance Marketing
• SEO & Organic Growth
• eCommerce Strategy
• Analytics & Conversion Optimisation
• Website Performance & User Experience

As artificial intelligence reshapes how customers discover products, services and brands online, Scot is also the co-founder of AgentReady — an AI Visibility platform that helps businesses understand how discoverable they are across AI-powered search and recommendation platforms including ChatGPT, Gemini, Claude and Perplexity.

For more than two decades, Scot has helped businesses adapt to changes in digital marketing.

Today, that means helping brands prepare for a future where customers increasingly ask AI assistants for recommendations before they visit a website or perform a traditional Google search.

By combining deep expertise in search marketing with emerging AI visibility strategies, MC2 Digital helps businesses:

✔ Improve online visibility

✔ Generate more qualified leads

✔ Increase eCommerce sales

✔ Optimise marketing performance

✔ Become more discoverable across AI platforms

Whether you're looking to scale your business, improve your digital marketing performance, or understand how visible your brand is in the age of AI, we're here to help.

Based in Sydney, Australia, MC2 Digital works with businesses across Australia and internationally.

Complete the contact form below and we'll be in touch to discuss your goals, challenges and opportunities for growth.